Automation is useless if the input is bad. I build high-performance data collection forms, client portals, and responsive HTML emails that feed your backend logic perfectly.
The biggest point of failure in any automation system is the Human Input Layer. If your intake forms are ugly, confusing, or lack validation, users will enter bad data—or worse, they will bounce entirely.
Furthermore, sending plain text automated emails looks amateur. In 2026, transactional emails need to be branded, responsive, and dynamic.
Generic forms kill 60% of leads. Custom logic forms capture 3x more data.
Default CRM emails look like spam. Custom HTML builds trust.
You have powerful automation on the backend. Now you need a beautiful interface for humans to interact with it.
I design and code the **Data Collection Layer** (Forms) and the **Communication Layer** (Emails/Portals). These aren't static; they are dynamic interfaces that change based on user input.
Multi-step forms that adapt. If a user selects "Enterprise," the form asks for budget. If "Student," it skips to a newsletter signup.
Hand-coded HTML emails that work in Outlook, Gmail, and Apple Mail. Dynamic content injection (Liquid/Handlebars) for personalization.
Secure, read-only portals where clients can see their project status without emailing you "Any updates?" every day.
Before designing, I define exactly what data needs to be captured. We map every form field to a database column to ensure perfect sync.
I design the flow visually. We decide the "Happy Path" (User converts) and the "Edge Cases" (User inputs invalid data) before coding.
I code the HTML/CSS/JS. This ensures the interface is lightweight, fast, and fully responsive. No heavy drag-and-drop builders.
We use clean code and logic-heavy platforms to ensure stability.
Data captured per lead due to better UX and conditional questions.
Inbox placement. Proper HTML structure improves deliverability.
Consistency. Your digital assets finally look as expensive as your service.
Visual examples of logic-driven frontend layers.
Designed a branching intake form that qualifies leads in real-time, displaying different success messages based on the user's answers.
Coded a set of branded, mobile-responsive email templates for a therapy practice to deliver secure intake forms.
Book a consultation. We will audit your current forms and emails, then design a high-conversion upgrade.
Book Interface Audit